Long Beach, CA

location_onEvents / Long Beach, CA / A Personalization Business Master-Class: 90 Tips in 90 Minutes, with Lori Champagne

A Personalization Business Master-Class: 90 Tips in 90 Minutes, with Lori Champagne

eventJune 15, 2024
schedule8:00 am - 9:30 am PT
Classroom: 102 C

Engraving pro Lori Champagne offers a lightning round in better business tactics.

In addition to winning many awards for her creativity, Lori Champagne has run two successful personalization businesses in the past 30 years. The first was a storefront in California, and the second was a home-based business in Michigan. In this session, Lori will share with you 90 tips in 90 minutes, covering everything from shop design to employee and customer relationships to shortcuts to make your life easier and other secrets she has learned. Whether you have an engraving studio, a sign shop, or any other kind of personalization business, you will leave with great ideas about how to make your enterprise run smoother.

Speakers

  • Lori Champagne
    Owner
    Champagne Engraving
    Creativity feeds the soul. Lori Champagne lives by this adage. She has had many careers — from picture framer to Muppet builder, hotel night auditor to newspaper editor. In 1994 she was looking for a business that was creative, yet with vast business possibilities. She found the awards industry. Over the next 15 years, her California-based shop, Champagne Recognition, won countless awards in the Awards and Personalization Association Retailer Creativity Competition. In 2012, Champagne was featured in a front-page Wall Street Journal article for excellence in creativity. That same year she fell in love, sold her retail shop, and moved to Michigan. Champagne still does some retail work, but today she predominantly operates in a business-to-business setting, mentoring and assisting other engraving shops to fill difficult orders. She also performs detailed jewelry engraving. Working in many mediums, her dedicated home-based studio is complete with a panoply of machinery and tooling. Champagne is a long-time member of Toastmasters and volunteers for various organizations.

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