Indianapolis, IN

location_onEvents / Indianapolis, IN / How to Master Pricing for Profit, with Aaron Montgomery

How to Master Pricing for Profit, with Aaron Montgomery

eventOctober 5, 2024
schedule11:00 am - 12:30 pm CT

Building a pricing strategy that aligns with your business needs and future goals.

This experiential workshop with Aaron Montgomery of Our Success Group and MontCo Consulting takes you on a practical exploration of pricing tailored to fuel your business growth. You’ll tackle real challenges, discover actionable solutions, and unravel the mystery of perceived value. It’s not a guessing game; it’s about crafting a pricing strategy that rings true to your values and goals. We’ll delve into the dynamics of perceived value, shedding light on how it influences your pricing and ultimately, your profit margins. The journey from wondering “How much?” to confidently stating your price begins here. We show you an easy process to understand your “overhead rate.” It’s the key to tailoring a pricing strategy that aligns with your unique business needs, paving the path to becoming an unstoppable business owner. So, if you are ready to transform the ‘price talk’ from a dreaded task to an empowering dialogue, this workshop is your ticket to mastering pricing, driving profits, and owning your business journey with confidence and clarity.

Key Takeaways:

  • Overhead rate clarity: Uncover the significance of understanding your “overhead rate” and how it’s instrumental in tailoring a pricing model specific to your business needs, forming a solid foundation for financial sustainability and success.
  • Mastery over perceived value: Understand the concept of perceived value and how it influences pricing decisions, equipping you with the ability to position your offerings in a way that resonates with your target audience.
  • Informed pricing strategy: Acquire the knowledge and skills to craft a pricing strategy that aligns with your business values and goals, enabling you to confidently state your prices and drive toward profitable growth.


  • Aaron Montgomery
    Our Success Group
    Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book “The FUNdamentals of Business Success.” He is the co-founder of a facilitated six-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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